John Lee Dumas is a remarkable entrepreneur. Here are the lessons to take from his success.
Author: Steve Strauss, Special to USA TODAY
Driving traffic to your business online is as easy as … well, buying it!
To the purist, buying traffic to grow a site might seem like cheating, but it’s not. It’s smart.
The secret ingredient that creates ‘clickable’ content for brands
Get noticed among the noise, and then have it say something that people feel compelled to share.
Marketing gold: How to get publicity for your small business
A story about how great is your business is far more effective than an advertisement or social media post on your own platform.
Santa, can you hear me? A small business holiday wish list
Small businesses have endured a rough 2020 due to the COVID-19 pandemic and economic upheaval. Here are some of the items on their holiday wish lists.
Small businesses should embrace Google and Facebook for momentum amid pandemic
Small businesses, hit especially hard during the COVID-19 crisis, can use social media and digital ads to help promote their wares and services.
Small business owners: You have to switch it up if you don’t want customers to tune out
Whether its using that bookkeeping software that you bought in 2004 or that filing cabinet that is full, sticking with the old ways is old thinking.
Small biz owners, take advantage of targeted marketing to reach your audience
The beauty of this approach is that your marketing dollars only go towards those folks most likely to be interested in your services or products.
Not all business changes need to be big, sometimes a good pivot is small, thoughtful and consistent
You do not need to rethink your entire enterprise to head in a new direction. Simply apply the trim tab principle.
How would a business perform if it were run by the government? It would go bankrupt
As Democrats and Republicans disagree on an additional compromise relief effort, small businesses are left drowning.