Sports Uninterrupted, company co-founded by LeBron James, files trademark for phrase ‘Shut Up and Dribble’ July 22, 2022 Scooby Axson, USA TODAY Comments Off on Uninterrupted, company co-founded by LeBron James, files trademark for phrase ‘Shut Up and Dribble’ The "Shut and Dribble" phrase gained popularity in February 2018 when Fox News pundit Laura Ingraham responded to a LeBron James interview.