Tech The ‘white gold’ rush: Why lithium demand is skyrocketing and what it means for consumers October 10, 2022October 10, 2022 Bailey Schulz, USA TODAY Comments Off on The ‘white gold’ rush: Why lithium demand is skyrocketing and what it means for consumers Lithium prices have surged roughly 500% year over year amid heightened electric vehicle demand, triggering a global race to find and extract more.