Tech Is TikTok reading my mind? Why it’s so hard to avoid impulse purchases on social media July 12, 2022July 12, 2022 Bailey Schulz, USA TODAY Comments Off on Is TikTok reading my mind? Why it’s so hard to avoid impulse purchases on social media U.S. social commerce sales are expected to jump 25% this year, with more than half of the country's adults making a purchase directly on social media.