Life Men who are ‘too nice’ to women are called ‘simps.’ Why this insult is problematic. December 28, 2021December 28, 2021 Jenna Ryu, USA TODAY Comments Off on Men who are ‘too nice’ to women are called ‘simps.’ Why this insult is problematic. Using 'simp' may seem like a harmless joke, but experts say it's damaging to equate a man's kindness with weakness.