Money Don’t get sidetracked, carry coupons and focus on price, say back-to-school shoppers July 10, 2019 Charisse Jones, USA TODAY Comments Off on Don’t get sidetracked, carry coupons and focus on price, say back-to-school shoppers Your kids might want the hottest pair of sneakers, but to parents holding the purse strings, price matters most when shopping for back to school.